The Safari Industry

If for some reason you are unfamiliar with the world of safari travel, let’s quickly explain it before we go any further.

The word Safari is derived from the Arabic word Safara meaning “to travel”. In the mid to late 19th century the word was adopted into Kiswahili, the language of East Africa, as Kusafiri and thence shortened by English to simply Safari. A safari is a journey that, in Africa terms, takes you through the wild to experience the natural world in all its glory.

In years gone by safaris went hand in hand with hunting for big game. But now, with conservation at the forefront of people’s minds, a safari is now about observation, education and appreciation. More than anything, safaris are a celebration of the natural world and a way for people to witness first-hand what they might have seen on TV or in
wildlife documentaries. Thrilling, educational and inspiring in equal measure, safaris represent everything we love about travel.

A safari is the epitome of getting out there and experiencing something new, of satisfying the innate curiosity that we all hold about remote lands and their unusual flora and fauna.

The United Nations World Tourism Organisation states, in their World Tourism Data Dashboard, that the global market size of wildlife tourism has been estimated at 12 million trips annually and is growing at a rate of about 10% a year.

The leisure tourism market in Africa represents over half of the international tourist arrivals to Africa and is characterized by high-end trips to top wildlife watching and nature destinations, as well as adventure trips.

Africa is no stranger to the provision of luxury to the discerning traveller; even during early colonial times it was always seen as the explorer’s paradise and has been loved by travellers ever since. Luxury has been enjoyed in many countries and regions, and is still seen today in a great deal of tourist rich areas.

However, it could be said that the luxury lodges on offer at that time, were few and accessible only to the very wealthy traveller. However, the form of luxury has changed in the world and the expectation of that luxury has also changed becoming a standard requirement of the Guest experience for many travellers. The affordability of this luxury also allows greater accessibility to a wider audience.

Driftwood Holdings is in the process of developing safari lodges in sites secured in some of the world’s top safari destinations